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Digital Marketing with Artificial Intelligence

Course Overview

  • Duration: 12–14 Weeks.
  • Delivery Mode: Classroom / Online / Hybrid
  • Level: Beginner to Advanced.
  • Target Audience: Students, Professionals, Freelancers, Entrepreneurs.
  • Flexible learning: Online, Offline.

Digital Marketing with Artificial Intelligence

Unlock the full potential of digital marketing by combining it with the power of artificial intelligence. This comprehensive 12–14 week course covers everything from digital marketing fundamentals to advanced AI-powered tools and strategies. Whether you're just starting or looking to upskill, this course gives you the knowledge, practical experience, and tools to thrive in today’s competitive digital landscape.

📚 Course Modules

🔹 Section 1: Core Digital Marketing Fundamentals

📘 Module 1: Introduction to Digital Marketing

    Learning Objectives:
  • Understand the core principles and evolution of digital marketing.
  • Identify the key differences between traditional and digital marketing.
  • Explore major digital channels and marketing platforms.
    • Topics Covered:
  • What is Digital Marketing?
  • Traditional vs. Digital Marketing
  • Digital Marketing Ecosystem
  • Key Channels: SEO, SEM, Social Media, Email, Display, Affiliate
  • Current Market Trends: Voice Search, AI, Automation, Personalization
  • Future of Digital Marketing: Data Privacy, Cookieless World, Predictive Analytics
  • Career Scope & Job Roles in Digital Marketing

📘 Module 2: Website Planning and Development

    Learning Objectives:
  • Plan and build an effective marketing-oriented website.
  • Understand user experience and mobile-first design.
    • Topics Covered:
  • Role of Websites in Digital Campaigns
  • Choosing the Right Domain, Hosting, and CMS (WordPress)
  • Introduction to UX/UI Principles
  • Wireframes and Site Architecture
  • Responsive Design and Mobile Optimization
  • Building and Optimizing Landing Pages for Conversions
  • Tools: WordPress, Elementor, Google PageSpeed Insights

🔹 Section 2: SEO & Content Marketing

📘 Module 3: Search Engine Optimization (SEO)

    Learning Objectives:
  • Improve organic visibility and traffic through effective SEO practices.
  • Utilize tools and techniques for keyword research and link building.
    • Topics Covered:
  • Introduction to SEO: How Search Engines Work
  • On-Page SEO: Keywords, Meta Tags, Alt Text, Header Structure
  • Off-Page SEO: Link Building, Guest Blogging, Social Signals
  • Technical SEO: XML Sitemaps, Robots.txt, Canonical Tags
  • Keyword Research Tools: Google Keyword Planner, SEMrush, Ahrefs, Ubersuggest
  • Local SEO and Google Business Profile
  • SEO Tools: Screaming Frog, Yoast, MozBar, Google Search Console

📘 Module 4: Content Marketing

    Learning Objectives:
  • Craft compelling content strategies for diverse digital platforms.
  • Apply storytelling and multimedia effectively in content campaigns.
    • Topics Covered:
  • Content Marketing Framework & Strategy
  • Buyer Persona Development
  • Storytelling Techniques in Branding
  • Content Calendars and Planning Tools
  • Video Content Strategy & Basic Scriptwriting
  • Tools: Canva, Grammarly, BuzzSumo, Google Trends
  • Blogging Best Practices, Content Repurposing

🔹 Section 3: Email Marketing & Analytics

📘 Module 5: Email Marketing

    Learning Objectives:
  • Build segmented email lists and design effective campaigns.
  • Understand email performance metrics.
    • Topics Covered:
  • Email Marketing Fundamentals
  • List Building: Lead Magnets, Opt-in Forms
  • Segmentation and Personalization
  • Crafting High-Converting Email Copy
  • Email Marketing KPIs: Open Rate, CTR, Bounce Rate
  • Tools: Mailchimp, Brevo, Constant Contact

📘 Module 6: Email Automation

    Learning Objectives:
  • Automate and optimize customer journeys through workflows.
    • Topics Covered:
  • Email Automation Tools: ActiveCampaign, Mailchimp, GetResponse
  • Setting Up Drip Campaigns
  • Welcome Series, Abandoned Cart Emails, Re-engagement Campaigns
  • A/B Testing Subject Lines & CTA
  • Deliverability Best Practices
  • GDPR and Email Compliance

📘 Module 7: Analytics & Data-Driven Marketing

    Learning Objectives:
  • Use web analytics to track and improve digital performance.
    • Topics Covered:
  • Google Analytics (GA4) Overview
  • Traffic Channels & User Flow Analysis
  • Goal Setup and Event Tracking
  • Behavioral Analytics: Session Duration, Bounce Rate
  • Cohort Analysis and Segmentation
  • Heatmaps and Session Recordings: Hotjar / Microsoft Clarity

📘 Module 8: Reporting & Dashboards

    Learning Objectives:
  • Create actionable reports and custom dashboards.
    • Topics Covered:
  • Funnel Analysis: Awareness, Consideration, Conversion
  • Attribution Models: First-Touch, Last-Touch, Linear
  • Creating Marketing Dashboards: Google Looker Studio
  • Visualizing KPIs and Campaign Metrics
  • Automated Reporting Tools

🔹 Section 4: Advanced Marketing Strategies

📘 Module 9: Affiliate & Influencer Marketing

    Learning Objectives:
  • Create affiliate campaigns and leverage influencers to increase brand reach.
    • Topics Covered:
  • Introduction to Affiliate Marketing
  • Networks: Amazon Associates, CJ Affiliate, ShareASale
  • Tracking Mechanisms and Payments (Cookies, Pixels)
  • Influencer Marketing Platforms: Upfluence, Aspire
  • Micro vs Macro Influencers
  • Ethical Guidelines & FTC Disclosures
  • CPA, CPM, CPC Models

📘 Module 10: Marketing Automation & CRM

    Learning Objectives:
  • Streamline marketing operations through automation and customer relationship management.
    • Topics Covered:
  • CRM Platforms: HubSpot, Zoho, Salesforce
  • Lead Scoring and Segmentation
  • Lifecycle Emails and Trigger-Based Messaging
  • Automation Sequences and Workflows
  • Integration with Landing Pages, Ads, and Email Tools

📘 Module 11: E-commerce & Digital Sales Funnels

    Learning Objectives:
  • Drive conversions for online stores using sales funnels.
    • Topics Covered:
  • E-commerce Platforms: Shopify, WooCommerce
  • Product Page SEO and Copywriting
  • Understanding Funnel Stages: TOFU, MOFU, BOFU
  • Checkout Optimization Techniques
  • Upselling & Cross-Selling Strategies
  • Abandoned Cart Recovery Tactics

🔹 Section 5: Artificial Intelligence in Digital Marketing

📘 Module 12: Introduction to AI in Marketing

    Learning Objectives:
  • Understand the fundamentals of AI and its marketing applications.
    • Topics Covered:
  • What is AI? Basics of AI, ML, and Automation
  • Benefits of AI in Personalization, Predictive Analysis, and Automation
  • Case Studies: Netflix, Amazon, Sephora
  • Limitations & Ethical Use of AI in Marketing

📘 Module 13: AI-Powered Tools in Digital Marketing

    Learning Objectives:
  • Discover and apply top AI tools in real-world marketing scenarios.
    • Topics Covered:
  • Content Creation Tools: Jasper, Writesonic, Copy.ai
  • SEO Tools: Surfer SEO, Frase, Clearscope
  • AI Video/Image Tools: Lumen5, Pictory, MidJourney, Canva AI
  • AI in Social Listening & Competitor Analysis: Brand24, Sprout Social
  • Email Optimization with AI (subject line testing, timing, segmentation)

📘 Module 14: AI-Driven Content Strategy

    Learning Objectives:
  • Generate and manage high-quality, AI-assisted content.
    • Topics Covered:
  • Topic Generation with AI
  • Blog Writing and Caption Crafting Using GPT-based Tools
  • Repurposing Long-Form Content into Micro Content
  • Maintaining Brand Voice and Avoiding Plagiarism
  • AI in Multilingual Content Translation and Localization

📘 Module 15: Crafting a Digital Marketing Plan with AI

    Learning Objectives:
  • Develop and present a full-funnel, AI-enhanced marketing plan.
    • Topics Covered:
  • Audience Research & Segmentation with AI
  • AI-Driven Personalization in Email, Ads, and Web Content
  • Media Planning and Budgeting Tools with Predictive AI
  • KPI Forecasting and Campaign Simulation
  • Capstone Project: Build and Present a Strategic AI-Powered Marketing Campaign

🎯 Learning Outcomes

  • Understand and apply core digital marketing principles
  • Plan, execute, and analyze marketing campaigns using digital tools
  • Use AI-powered platforms for enhanced targeting, automation, and content creation
  • Build an integrated marketing strategy using traditional and AI-enhanced approaches
  • Be equipped for roles such as Digital Marketer, SEO Specialist, Content Creator, CRM Manager, and more

🛠 Tools You’ll Master

  • ✅ WordPress
  • ✅ Google Analytics (GA4)
  • ✅ Mailchimp
  • ✅ SEMrush
  • ✅ Ahrefs
  • ✅ HubSpot
  • ✅ Canva
  • ✅ Jasper AI
  • ✅ Surfer SEO
  • ✅ ActiveCampaign
  • ✅ Google Looker Studio
  • ✅ Shopify
  • ✅ Lumen5
  • ✅ Copy.ai
  • ✅ Writesonic
  • ✅ MidJourney
  • ✅ Brand24
  • ✅ Sprout Social

📜 Certification

  • ✅ Get a Certificate of Completion
  • ✅ Build a real-world Capstone Project Portfolio
  • ✅ Receive personalised career and freelancing guidance
  • ✅ 100% Job Assistance

Best Digital Marketing Course in Jaipur with AI & Placements

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