Course Overview
- Duration: 6–7 Weeks (Flexible Format: 3–4 sessions/week, 2 hours/session).
- SEO vs. PPC: Beginner to Advanced.
- Ideal For: Aspiring digital marketers, business owners, freelancers, marketing professionals, housewives re-entering the workforce.
- Outcome: Plan, execute, and analyze high-performing SEO and PPC campaigns with confidence.
- Flexible learning: Online, Offline.
Launch Your Digital Marketing Career with Confidence
This intensive and hands-on course is designed to take you from the foundational principles to advanced strategies in Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. Whether you're looking to land a job in digital marketing, scale your business, or offer freelance services, this course will give you the skills and real-world experience to succeed in today’s competitive online landscape.
What You’ll Learn
✅ Comprehensive SEO & PPC Mastery
Gain the critical knowledge and skills required to plan, implement, and manage successful organic and paid search campaigns.
✅ Search Engine Fundamentals
Understand how search engines work, and how to rank organically through SEO while leveraging paid advertising via PPC platforms like Google Ads.
✅ Integrated Digital Strategy
Combine the power of SEO and PPC for maximum digital visibility, cost-effectiveness, and long-term growth.
📚 Course Modules
📘 Module 1: Intro to SEO & PPC in Digital Marketing
- Understand the Digital Landscape: What is digital marketing? Role of SEO and PPC in a broader marketing mix.
- SEO vs. PPC: When to use which, pros & cons, and how they complement each other.
- Customer Journey Mapping: Learn the full funnel strategy — from awareness to conversion.
- Tools Introduced: Google Analytics, Google Search Console, Google Ads
- Hands-On: Create a digital visibility plan integrating SEO + PPC.
📘 Module 2: Keyword Research & On-Page SEO
- Keyword Research: Discover how users search online and how to find the right keywords.
- Content Optimization: Write content that ranks — blog posts, landing pages, and product pages.
- On-Page SEO Best Practices: Optimize titles, meta descriptions, headers, images, and internal links.
- Tools Introduced: Google Keyword Planner, SEMrush, Ubersuggest, AnswerThePublic
- Hands-On: Optimize an existing webpage/blog for better SEO performance.
📘 Module 3: Technical SEO & Off-Page SEO
- Technical SEO: Crawlability, indexing, mobile-first indexing, page speed, schema, and site structure.
- Off-Page SEO: Backlink building, guest blogging, citations, and PR outreach.
- Tools Introduced: Screaming Frog SEO Spider, Ahrefs, Google PageSpeed Insights
- Hands-On: Perform a full technical SEO audit of a website.
📘 Module 4: PPC Fundamentals & Campaign Setup
- PPC Basics: Understand Google Ads, ad auctions, Quality Score, and Ad Rank.
- Campaign Structure: Build campaigns — Campaigns > Ad Groups > Ads.
- Targeting and Budgeting: Geo-targeting, audience segmentation, devices, and budget planning.
- Tools Introduced: Google Ads, Keyword Planner
- Hands-On: Set up a complete Google Search Campaign from scratch.
📘 Module 5: Ad Copywriting, Extensions & Bidding
- Ad Copywriting Techniques: Craft headlines and descriptions that convert.
- Ad Extensions: Use sitelinks, callouts, and call extensions to boost CTR.
- Bidding Strategies: Manual, automated, CPC, CPA, and Smart Bidding methods.
- Hands-On: Write 3–4 ad variations for a product/service + define budget & audience targeting.
📘 Module 6: Performance Tracking & Optimization
- Performance Metrics: Learn to measure CTR, bounce rate, CPC, CPA, ROAS, conversion rate.
- Optimization Techniques: A/B testing, landing page improvements, and audience targeting refinement.
- Reporting Tools: Build reports using Google Analytics and Looker Studio.
- Tools Introduced: Google Analytics, Looker Studio, Google Tag Manager
- Hands-On: Track and report on a sample campaign’s performance.
📘 Module 7: Capstone Project & Certification
- Capstone Project: Develop a fully integrated SEO + PPC strategy for a mock brand.
- Presentation & Evaluation: Present your campaign strategy, execution plan, and forecast performance.
- Certification Test: Pass a final assessment to get certified.
- Final Deliverables: SEO Audit + PPC Campaign + Strategy Report + Client-Ready Presentation
🛠 Tools You’ll Master
- ✅Google Ads
- ✅Google Analytics
- ✅Search Console
- ✅SEMrush
- ✅Screaming Frog
- ✅Tag Manager
- ✅Looker Studio
- ✅Ubersuggest
- ✅AnswerThePublic
- ✅Ahrefs (optional)
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📜 Certification & Career Support
- ✅ Certificate of Completion
- ✅ Capstone Project Portfolio
- ✅ Personalized Freelancing , Career Mentorship
- ✅ 100% Job Assistance
